The criteria that matter
Cost. HubSpot charges per seat and per tier. A Deepthix custom CRM is paid once, from EUR 4,500 excl. VAT, with no per-user licence.
Fit. HubSpot is configurable but generic. A custom tool mirrors your stages, fields and documents.
Ownership. With HubSpot, your data lives with the vendor. Custom means you own the code and the database.
When to stay on HubSpot
If your process matches the standard model, you rely on its marketing tools, or you have fewer than three users, HubSpot is often the best choice. We will tell you during the audit.
Frequently asked questions
Can you migrate all my HubSpot data?
Yes: contacts, companies, deals, notes and history through the HubSpot API.
Updated 26 October 2026