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Comparison

HubSpot alternative: when a custom CRM makes more sense

HubSpot is a great CRM to start with and for inbound marketing. When per-seat costs grow or your team works around the tool with spreadsheets, a custom CRM can be the better option.

Here is an honest comparison, including the cases where you should stay on HubSpot.

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The criteria that matter

Cost. HubSpot charges per seat and per tier. A Deepthix custom CRM is paid once, from EUR 4,500 excl. VAT, with no per-user licence.

Fit. HubSpot is configurable but generic. A custom tool mirrors your stages, fields and documents.

Ownership. With HubSpot, your data lives with the vendor. Custom means you own the code and the database.

When to stay on HubSpot

If your process matches the standard model, you rely on its marketing tools, or you have fewer than three users, HubSpot is often the best choice. We will tell you during the audit.

Frequently asked questions

Can you migrate all my HubSpot data?

Yes: contacts, companies, deals, notes and history through the HubSpot API.

Updated 26 October 2026

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