Introduction
Apple has unveiled significant changes to its business terms for apps distributed in the European Union. In close collaboration with the European Commission, these new measures aim to simplify terms for developers while allowing the integration of alternative payment options.
Harmonization of Business Terms
Starting October 1, 2026, Apple will implement a unified set of business terms for all developers distributing apps in the EU. This initiative resolves previous disagreements with the Commission and simplifies processes for developers. The new terms eliminate initial acquisition and store service fees, replacing the old systems with a flat 5% commission on digital transactions for apps distributed outside the App Store.
Details of the New Commissions
- Apps using Apple In-App Purchase: The commission is now 26%.
- Developers in special programs: For those in the Small Business Program, Mini Apps Partner Program, or Video Partner Program, the commission is 15%.
- Alternative payments in the App Store: The commission is set at 20%, with a reduction to 10% for developers in special programs.
- Apps using external links: A 15% commission, reduced to 10% for certain developers.
- Apps distributed via alternative marketplaces: A core technology commission of 5%.
Implications for Developers
These adjustments offer developers greater flexibility and reduce barriers to entry, while allowing them to choose between multiple payment options. This could potentially boost innovation and competitiveness in the European app market.
Benefits for Users
Users will benefit from a more transparent and secure purchasing experience, while having access to more payment options. Apple In-App Purchase continues to be presented as the safest and most reliable method for in-app transactions.
Conclusion
The changes announced by Apple represent a major evolution in the European app landscape. For developers and users, this means more choice and simplicity. To discuss the impact of these changes on your project, let's discuss your project in 15 minutes.