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tech 16 June 2026

Is Apple Making "Hide My Email" Useless?

Apple is changing how iCloud email aliases work, potentially compromising "Hide My Email" privacy. What does this mean for users, and how can they adapt?

Article inspired by the original source
Apple is about to make Hide My Email useless ↗ arseniyshestakov.com

Introduction

Apple has long been at the forefront of user privacy protection. With features like "Hide My Email," the Cupertino-based company has empowered users to take greater control over their personal data. However, a recent change might put this commitment into question. Apple announced that email aliases created via "Sign in with Apple" and "Hide My Email" will now be issued on the @private.icloud.com subdomain. This change could render this feature significantly less useful.

What is "Hide My Email"?

"Hide My Email" is a feature introduced by Apple to protect users' online identities. It allows the creation of random email addresses that forward to the user's personal inbox. This is particularly useful for signing up for online services without sharing one's actual email, thereby reducing the risk of spam and data breaches.

The Subdomain Shift

Moving email aliases to the @private.icloud.com subdomain makes it easier for online services to block these emails. It is now possible to systematically filter out emails from this subdomain, which was not the case previously with @icloud.com addresses.

Potential Impact on Privacy

By making it easier to block emails from "Hide My Email," Apple compromises some of the privacy that this feature offered. Users who relied on the ability of these aliases to bypass spam filters or credibly mask their identity might find themselves in a difficult position.

Market and User Reactions

This change has been met with skepticism by many security experts and privacy advocates. Some online services have already started rejecting registrations using "Hide My Email" addresses. For users, this presents an additional challenge in protecting their digital identities.

What Can Users Do?

For those already using "Hide My Email," it is advisable to create as many aliases as possible before the change is fully implemented. Additionally, exploring other third-party solutions offering similar services but with more robust privacy protection might be prudent.

Conclusion

While this change might seem minor, it serves as an important reminder that even major tech companies can alter their privacy policies. For users, staying informed and adapting their privacy protection strategies accordingly is crucial.

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