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All my clients wanted a carousel, now it's an AI chatbot ↗ adele.pages.casaIntroduction: The Evolution of Web Trends
There was a time when every client wanted a carousel on their website. It was the trendy feature that was supposed to captivate visitors and give a modern look to any homepage. Today, these carousels have been replaced by AI chatbots, which have become symbols of modernity and innovation. But is it really what businesses need?
Carousels: A Passing Trend
Carousels were ubiquitous on the web. According to a study by Jakob Nielsen, carousels are often ignored by users, with an average click-through rate of barely 1%. Yet, they remained popular for years because they allowed a lot of information to be displayed in a limited space. But like all trends, the carousel era gave way to new ones.
The Rise of AI Chatbots
By 2023, 58% of businesses were already using chatbots, according to a Gartner survey. Chatbots promise 24/7 user interaction, instant responses, and the ability to handle simple queries without human intervention. However, many chatbots often disappoint, providing incorrect or off-topic responses, which can frustrate users.
The Reality Behind Chatbots
Why do businesses continue to integrate chatbots then? The answer lies in perception and social pressure. Not having a chatbot might give the impression of an outdated website. Yet, according to a Userlike survey, 60% of people prefer interacting with a human rather than a chatbot.
Simplicity: An Underrated Value
Minimalist websites that load quickly and are free from unnecessary distractions, like carousels or pop-ups, are often perceived as "too simple." However, simplicity can be more effective. A site that loads fast and presents information clearly can enhance user experience and increase conversion rates.
Conclusion: What Users Really Want
Before jumping on trends, it's crucial to understand the real needs of users and create an experience that benefits them. Companies need to question whether a chatbot is truly necessary or if it's just an action to "keep up with the race."
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